The DTLA Resident Card is a photo ID that makes it easy to reward loyal downtown customers for their patronage. No need to check paperwork or verify residency, we do all the heavy lifting, and the photo ID makes it simple for your staff to verify that the individual is the actual card holder. The DTLA Resident Card is COMPLETELY FREE for both cardholders and local business.

DTLAResident.org is the home base for everything The Card has to offer and the perfect place to put up promos and discounts that are JUST FOR DOWNTOWNERS!! In fact, since The Card is neighborhood specific you can give extra special discounts to people who live in certain districts. As a business owner you can change your Promo at anytime and always for free.